[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.yudiny.sk\/ako-inzerovat-reklamy-prostrednictvom-aplikacie-snapchat\/#Article","mainEntityOfPage":"https:\/\/www.yudiny.sk\/ako-inzerovat-reklamy-prostrednictvom-aplikacie-snapchat\/","headline":"Ako inzerova\u0165 reklamy prostredn\u00edctvom aplik\u00e1cie SnapChat","name":"Ako inzerova\u0165 reklamy prostredn\u00edctvom aplik\u00e1cie SnapChat","description":"Aj napriek tomu, \u017ee spolo\u010dnos\u0165 Snapchat pon\u00faka mno\u017estvo marketingov\u00fdch mo\u017enost\u00ed, zna\u010dky ve\u013emi pomaly investovali do reklamy na tejto platforme, oproti tomu, ako to bolo v pr\u00edpade Instagram Stories. Pod\u013ea eMarketer spolo\u010dnos\u0165 Snapchat ovl\u00e1da iba 0,6% trhu s digit\u00e1lnymi reklamami v USA. Na porovnanie, Google kontroluje 37,1% a Facebook a Instagram 20,6%. Ako mo\u017eno propagova\u0165\u00a0 reklamu...","datePublished":"2025-02-27","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.yudiny.sk\/author\/#Person","name":"","url":"https:\/\/www.yudiny.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"yudiny.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.yudiny.sk\/wp-content\/uploads\/img_a294589_w16677_t1544722721.jpg","url":"https:\/\/www.yudiny.sk\/wp-content\/uploads\/img_a294589_w16677_t1544722721.jpg","height":0,"width":0},"url":"https:\/\/www.yudiny.sk\/ako-inzerovat-reklamy-prostrednictvom-aplikacie-snapchat\/","about":["Online"],"wordCount":424,"articleBody":"Aj napriek tomu, \u017ee spolo\u010dnos\u0165 Snapchat pon\u00faka mno\u017estvo marketingov\u00fdch mo\u017enost\u00ed, zna\u010dky ve\u013emi pomaly investovali do reklamy na tejto platforme, oproti tomu, ako to bolo v pr\u00edpade Instagram Stories. Pod\u013ea eMarketer spolo\u010dnos\u0165 Snapchat ovl\u00e1da iba 0,6% trhu s digit\u00e1lnymi reklamami v USA. Na porovnanie, Google kontroluje 37,1% a Facebook a Instagram 20,6%.Ako mo\u017eno propagova\u0165\u00a0 reklamu prostredn\u00edctvom Snapchatu1. Statick\u00e9 zobrazenie reklamyTieto reklamy zobrazuj\u00fa obsah v hornej \u010dasti informa\u010dn\u00fdch kan\u00e1lov pou\u017e\u00edvate\u013eov. Tieto reklamy m\u00f4\u017eu by\u0165 spusten\u00e9 ako obr\u00e1zky, GIF alebo video. K t\u00fdmto reklam\u00e1m nem\u00f4\u017eete prid\u00e1va\u0165 kliknute\u013en\u00e9 hypertextov\u00e9 odkazy. Tieto reklamy s\u00fa ide\u00e1lne na propag\u00e1ciu udalost\u00ed, predaja alebo in\u00fdch jednorazov\u00fdch aktiv\u00edt.Mnoh\u00ed inzerenti sa tu rozhodn\u00fa pre kr\u00e1tke vide\u00e1, aby urobili p\u00fatav\u00fd dojem. Tie m\u00f4\u017eu trva\u0165 a\u017e 10 sek\u00fand. Spolo\u010dnos\u0165 Snapchat odpor\u00fa\u010da obmedzi\u0165 reklamy na p\u00e4\u0165 alebo \u0161es\u0165 sek\u00fand. Rovnako ako u v\u0161etk\u00fdch sn\u00edmok,reklamy Snapchat maj\u00fa vertik\u00e1lnu orient\u00e1ciu.2. Dlhotrvaj\u00faci video obsahReklamy s dlh\u00fdm form\u00e1tom m\u00f4\u017eu ma\u0165 celkov\u00fa d\u013a\u017eku a\u017e 10 min\u00fat. S\u00fa ide\u00e1lne na to, aby upriamili pozornos\u0165 na e\u0161te dlh\u0161ie formy obsahu, napr\u00edklad na filmov\u00e9 trailery alebo \u00faryvky in\u00fdch podstatn\u00fdch \u010dast\u00ed obsahu.Reklamy s dlh\u00fdm form\u00e1tom s\u00fa prim\u00e1rne zameran\u00e9 na medi\u00e1lne spolo\u010dnosti alebo zna\u010dky, ktor\u00e9 maj\u00fa kvalitn\u00e9 m\u00e9di\u00e1, na ktor\u00e9 chc\u00fa presmerova\u0165\u00a0 publikum.Mnoho rekl\u00e1m tie\u017e poskytuje pou\u017e\u00edvate\u013eom pr\u00edle\u017eitos\u0165 prejs\u0165 prstom nahor, aby sa zobrazili \u010fal\u0161ie inform\u00e1cie, napr\u00edklad obsah s dlhou formou alebo dlh\u0161ie video.3. Deep LinkReklamy s hlbok\u00fdm prepojen\u00edm s\u00fa variantou rekl\u00e1m zobrazen\u00fdch na webov\u00fdch str\u00e1nkach. V takomto pr\u00edpade, ke\u010f Snapchatter prekro\u010d\u00ed va\u0161u reklamu, dostane tie\u017e odkaz na konkr\u00e9tne umiestnenie na internete. M\u00f4\u017ee napr\u00edklad klikn\u00fa\u0165 na odkaz a prejs\u0165 do aplik\u00e1cie iOS App Store (alebo do obchodu Google Play, ak sa nach\u00e1dza v zariaden\u00ed so syst\u00e9mom Android) priamo do ur\u010ditej aplik\u00e1cie na prevzatie.4. Reklama na in\u0161tal\u00e1ciu aplik\u00e1cieReklama na in\u0161tal\u00e1ciu aplik\u00e1cie je podobn\u00e1 aplik\u00e1cii Deep Link, ale obch\u00e1dza ak\u00e9ko\u013evek \u010fal\u0161ie adresy alebo odkazy na obsah. Ak pou\u017e\u00edvate\u013e klikne na \u201ein\u0161talova\u0165 aplik\u00e1ciu\u201c, prejde priamo na pr\u00edslu\u0161n\u00fa str\u00e1nku v pr\u00edslu\u0161nom obchode na prevzatie a stiahne aplik\u00e1ciu, ktor\u00fa propagujete.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako inzerova\u0165 reklamy prostredn\u00edctvom aplik\u00e1cie SnapChat","item":"https:\/\/www.yudiny.sk\/ako-inzerovat-reklamy-prostrednictvom-aplikacie-snapchat\/#breadcrumbitem"}]}]