[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.yudiny.sk\/ako-vytvorit-efektivnu-videoreklamu-na-socialnej-sieti\/#Article","mainEntityOfPage":"https:\/\/www.yudiny.sk\/ako-vytvorit-efektivnu-videoreklamu-na-socialnej-sieti\/","headline":"Ako vytvori\u0165 efekt\u00edvnu videoreklamu na soci\u00e1lnej sieti","name":"Ako vytvori\u0165 efekt\u00edvnu videoreklamu na soci\u00e1lnej sieti","description":"Pod\u013ea Facebooku , \u013eudia pozeraj\u00fa p\u00e4\u0165kr\u00e1t dlh\u0161ie na video ako na statick\u00fd obsah na Facebooku a Instagrame. Vytv\u00e1ranie propaga\u010dn\u00fdch vide\u00ed je teda efekt\u00edvnym sp\u00f4sobom, ako propagova\u0165 va\u0161e podnikanie a\u00a0oslovi\u0165 miliardy pou\u017e\u00edvate\u013eov na Facebooku. Preto je m\u00fadre zv\u00e1\u017ei\u0165 testovanie vide\u00ed vo va\u0161ich kampaniach. Tu je n\u00e1vod, ako vytvori\u0165 efekt\u00edvne videoreklamy na soci\u00e1lnych sie\u0165ach: Povedzte pr\u00edbeh. Ak...","datePublished":"2019-07-16","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.yudiny.sk\/author\/#Person","name":"","url":"https:\/\/www.yudiny.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"yudiny.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.yudiny.sk\/wp-content\/uploads\/img_a303628_w16677_t1564174206.png","url":"https:\/\/www.yudiny.sk\/wp-content\/uploads\/img_a303628_w16677_t1564174206.png","height":0,"width":0},"url":"https:\/\/www.yudiny.sk\/ako-vytvorit-efektivnu-videoreklamu-na-socialnej-sieti\/","about":["Online"],"wordCount":396,"articleBody":"Pod\u013ea Facebooku , \u013eudia pozeraj\u00fa p\u00e4\u0165kr\u00e1t dlh\u0161ie na video ako na statick\u00fd obsah na Facebooku a Instagrame. Vytv\u00e1ranie propaga\u010dn\u00fdch vide\u00ed je teda efekt\u00edvnym sp\u00f4sobom, ako propagova\u0165 va\u0161e podnikanie a\u00a0oslovi\u0165 miliardy pou\u017e\u00edvate\u013eov na Facebooku. Preto je m\u00fadre zv\u00e1\u017ei\u0165 testovanie vide\u00ed vo va\u0161ich kampaniach.Tu je n\u00e1vod, ako vytvori\u0165 efekt\u00edvne videoreklamy na soci\u00e1lnych sie\u0165ach:Povedzte pr\u00edbeh. Ak chcete vytvori\u0165 promo video, ktor\u00e1 rezonuje s va\u0161ou cie\u013eovou skupinou , mus\u00edte rozpr\u00e1va\u0165 pr\u00edbeh. Ke\u010f poviete pr\u00edbeh, na ktor\u00fd sa va\u0161i ide\u00e1lni z\u00e1kazn\u00edci m\u00f4\u017eu vz\u0165ahova\u0165, bud\u00fa s v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou venova\u0165 pozornos\u0165.Jednoduch\u00fd sp\u00f4sob, ako rozpr\u00e1va\u0165 pr\u00edbeh, ako aj zauja\u0165 pozornos\u0165 je polo\u017eenie ot\u00e1zky.Zamyslite sa nad bodmi bolesti va\u0161ej cie\u013eovej skupiny a vytvorte pr\u00edbeh pre svoju reklamu s videom okolo t\u00fdchto bodov. Pam\u00e4tajte si, \u017ee p\u00fatav\u00fd pr\u00edbeh za\u010d\u00edna konfliktom a potom ukazuje rie\u0161enie (v\u00e1\u0161 produkt alebo slu\u017eba). Dobr\u00fd pr\u00edbeh zaujme pozornos\u0165 va\u0161ich div\u00e1kov, vtiahne ich do deja a potom si ho bud\u00fa pam\u00e4ta\u0165.Zachy\u0165te pozornos\u0165 okam\u017eite. Najd\u00f4le\u017eitej\u0161ie je nieko\u013eko prv\u00fdch sek\u00fand v\u00e1\u0161ho videa. Najefekt\u00edvnej\u0161ie videoreklamy s\u00fa kr\u00e1tke. mnoho online marketingov\u00fdch \u0161pecialistov odpor\u00fa\u010da, aby boli uchov\u00e1van\u00e9 pod 30 sek\u00fand. Navy\u0161e, \u013eudia maj\u00fa kr\u00e1tku pozornos\u0165. Mnoh\u00ed pou\u017e\u00edvatelia bud\u00fa pozera\u0165 iba prv\u00fdch p\u00e1r sek\u00fand reklamy, ktor\u00e1 ich zachyt\u00ed a potom prejd\u00fa \u010falej.Ne\u010dakajte a\u017e do konca videa, aby ste vytvorili dramatick\u00e9 odhalenie v\u00e1\u0161ho produktu. Aj ke\u010f pou\u017e\u00edvatelia nezostan\u00fa pozera\u0165 a\u017e do konca videoreklamy, z\u00edskaj\u00fa aspo\u0148 va\u0161u spr\u00e1vu.Preme\u0148te statick\u00e9 obr\u00e1zky na video.Ak nem\u00e1te \u017eiadne kvalitn\u00e9 marketingov\u00e9 alebo produktov\u00e9 vide\u00e1, alebo e\u0161te nie ste spokojn\u00ed so svojimi schopnos\u0165ami nat\u00e1\u010dania, nebojte sa. St\u00e1le m\u00f4\u017eete vytv\u00e1ra\u0165 zauj\u00edmav\u00e9 videoreklamy pomocou statick\u00fdch obr\u00e1zkov va\u0161ich produktov.Facebook ned\u00e1vno pridal nov\u00e9 funkcie do svojej s\u00fapravy Video Creation Kit, ktor\u00e1 v\u00e1m umo\u017en\u00ed vzia\u0165 si statick\u00e9 obr\u00e1zky a previes\u0165 ich na video. Tento n\u00e1stroj dokonca pon\u00faka \u0161abl\u00f3nu, ktor\u00e1 v\u00e1m umo\u017en\u00ed nahra\u0165 jeden statick\u00fd obr\u00e1zok a prida\u0165 pohyb.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako vytvori\u0165 efekt\u00edvnu videoreklamu na soci\u00e1lnej sieti","item":"https:\/\/www.yudiny.sk\/ako-vytvorit-efektivnu-videoreklamu-na-socialnej-sieti\/#breadcrumbitem"}]}]